Propuesta de diseño de un producto turístico para la Isla Isabela de la provincia de Galápagos.

Abstract

The objective of the study is to design a tourism product in Isabel Island of the Galapagos Province, with the purpose of diversifying and innovating the tourism offer that allows the tourist to enjoy and visit this locality in an integral way, experiencing non-traditional activities while doing tourism. The methodology used for this work is exploratory and descriptive with a descriptive transactional design that aims to investigate the incidence of the modalities or levels of one or more variables in a population. The approach used is deductive methods with which it is expected the total fulfillment of the proposed objectives. The universe considered is the national and foreign tourists who visit the Galapagos Islands using the probabilistic sampling technique, obtaining a sample of 384 participants. A questionnaire was structured for the collection of primary information and SPSS software was used for data analysis, with the support of Excel. In terms of results, the group investigated considers visiting Isabela Island as a good alternative, preferring mountaineering, hiking, diving and cave exploration activities on which the tourism product proposal is based. Finally, the strategic development of these products through the analysis of the potential market both internally and externally that proposes to potentiate Isabela Island in order to generate a unique tourist experience generated by the unique view of its flora, fauna and the activities that can be carried out on the island.