Plan de negocios para la comercialización de paquetes de entrenamiento Fit, con la empresa Zona Fitness, en Samborondón ciudadela Ciudad Celeste.

Abstract

The company Zona Fitness aims to develop Fit packages for the inhabitants of the Ciudad Celeste urbanization that pretend to maintain a good physical condition, place where this company is dedicated to providing personalized physical training services within this complex in the city of Samborondón, here the physical activity of the inhabitants is promoted at different times, and different disciplines are developed such as cross fit, bodybuilding, swimming, among others. This company began its activities in 2018 by Mr. Gustavo Díaz, who saw an opportunity for an enterprise and helps the rest of the people who need to be advised by a professional. Supported with their knowledge and skills in this branch. This service has identified as a target market people who perform some physical activity as their potential customers, this group will seek the appropriate personal time to perform activities such as crossfit and other physical activities, in turn have nutritional advice, through the application of fit packages. By the degree of activity of the people of the Citadel Ciudad Celeste it is determined that this package is very necessary in all stages, because they promote the active mind, health, and adequate physical condition according to the weight of the participants or age. This plan aims to develop a Fit package for the different residents of the area, so it has been considered the elaboration of this taking into account all the strategies to be used and legal permits that are necessary.