Diseño de producto turístico cultural-etnográfico : caso artesanías Yuraksisa en el Mercado Artesanal de Guayaquil.

Abstract

The subject of the degree work is about the design of a cultural-ethnographic tourist product: the case of the Artesanías Yuraksisa store located in the Guayaquil Artisan Market that tries to create a tourist space where visitors can tour observing the artisan products made by the artisans. Before arriving at the proposal, the research of other authors had to be analyzed in relation to the tourist system, cultural and ethnographic tourism, one of the studies carried out by Sergio Molina says that a destination to be tourist must have infrastructure, equipment, activities and the community for which it participates and focuses on providing a better service to tourists; Another author is Panosso, which is governed by the origin of the tourist and the destination region, which is linked to the trip and the activities in the place, in this way it is understood that tourism is part of the system, since it is the displacement of people to another destination in order to recreate and look for activities in which they can experiment. According to cultural and ethnographic tourism, cultural are destinations that highlight historical aspects of a people and interest in learning about culture, unlike ethnographic tourism that includes ethnic groups, traditions where they make their identity known. In addition, another important process is to have collected data through surveys and interviews to obtain more information, analyze the results and verify if it is possible to carry out the proposal. Based on the final data of the surveys, they gave a total of agreement to be able to experience this wonderful tour of the store.