Análisis de la rotación de los vendedores de una empresa de consumo masivo en la ciudad de Guayaquil durante el año 2021.

Abstract

This degree work focuses on the analysis of the turnover of sellers of a mass consumption company in Guayaquil’s city during the year 2021, with the objective of characterizing the main factors that influence the turnover rate of these collaborators, in order to propose a strategy to reduce labor desertion. In this case, a survey was conducted for 64 male and female sellers and an interview was conducted for 2 sales area leaders and 1 representative of the Human Resources department. According to the surveys and interviews conducted, it was determined that within the mass consumption company the collaborators feel oriented with the organizational culture, evidencing a sense of belonging for each respondent and good interpersonal relationships within the department. Likewise, it was stated that there is an adequate work environment, in which correct feedback processes are perceived that positively influence the commitment and performance of each seller. On the other hand, there was an opportunity for improvement in relation to motivation, since the sample evaluated emphasized that at present there are few promotions within the area, due to non-compliance with objectives and indicators. For this reason, a strategy focused on a training program was proposed, which aims to develop the necessary skills and competencies in each seller to create potential growth opportunities and retain staff within the mass consumption company in Guayaquil’s city.