La cultura organizacional de la empresa CME como proceso de cambio para la retención de su talento humano.

Abstract

CME is a clinic of medical specialties that over the years has managed to position itself widely in the market and has attracted a large number of interest groups due to its diversity of care. The main objective of the company is to focus on the medicine that help prevent risks and catastrophic illnesses. In the last five years CME has neglected the development of medical workers, currently the benefits that the company offers are no longer attractive, compared to what the competition is offering to be part of them, this is how the clinic has been in the need to recruit candidates in record time due to the turnover that arises every day. Disagreements with staff, organizational conflicts due to lack of motivation and communication are problems that are evident in the company. These are the reasons why CME has seen the need to turn the organizational culture and internal communication around. The clinic, thanks to the diagnosis presented, has the opportunity to improve through the implementation of this project, which has strategies and activities focused on creating a new culture, improving the selection process and communication channels, in order to reduce turnover and generate employee commitment.