Rediseño de la estructura organizacional de Viña Santa Camila y su relación con la cultura organizacional.

Abstract

Viña Santa Camila is a family business that was born in 1925 within the Ecuadorian inter-Andean region. During its long history, the company has achieved a prestigious presence in the market thanks to its essential characteristic of producing high-quality wines. However, due to its particularity focused on the product for the client and the image that the client perceives, the organization shows an internal problem that, consequently, affects organizational profitability. Therefore, the reality of Viña Santa Camila was diagnosed through the analysis of variables such as Behavior, Culture and Organizational Communication, obtaining as a result the need to improve aspects within the company both at the organizational, group and individual levels that generate dissatisfaction in the personal and a low sense of belonging. Indeed, given the problem identified, it was proposed as an intervention strategy to redesign the organizational structure of Viña Santa Camila together with updating and raising the company's general processes as well as those specific to each area; with the aim of standardizing and formalizing fundamental organizational elements for efficient business management, simultaneously having a positive impact on the members of the organization.