Propuesta de modelo de gestión de recaudaciones para el funcionamiento de la red de mercados municipales de Machala 2022-2023.

Abstract

Sustainable urban development and supply markets as main indicators of population and economic growth within a city, have marked population interest and the starting point for this research; considering different factors, including the culture and social behavior of a developing city in front of the efforts made by public companies, for the case study the market company Machala. For this reason, prior to analyzing the possibility of increasing the rental fees, the environment was investigated from the international to the local context, including the management models that would be a path towards efficiency in public administration and economic development. In order to deploy this analysis, it was necessary to collect quantitative data through surveys of market traders, information that was very useful because it also provided unforeseen qualitative data, which was used in the development of the proposed model. With the data obtained from the surveys and the observation of the departments involved, a path was traced focused on the examination of management indicators, their constant revision and the importance of linking modern models without the need to set aside the classic bureaucratic models typical of public institutions.