Diseño de campaña publicitaria para la inserción laboral en jóvenes de 18 a 35 años con discapacidad intelectual de la Fundación Crear a través de redes sociales en la ciudad de Guayaquil.

Abstract

This degree project proposes an advertising campaign for young people aged 18-35 with intellectual disabilities so that job placement is accepted voluntarily and not compulsory, and in this way, they are allowed to contribute in a productive and positive way. in society. To develop this project, documentary and descriptive research is carried out through a qualitative approach, using techniques such as in-depth interviews with people with criteria and knowledge of the subject that allow us to evaluate initial proposals to culminate with a final product, the which is a video and post that will be broadcast on the social media of the Create Foundation.