Plan estratégico de marketing para mejorar las ventas del local “Todo para Pizzas” ubicado en la ciudad de Quevedo.

Abstract

The need for companies to attract more and more customers has led them to become part of digitalisation and to implement strategies that are more oriented to this line but with a level of creativity that differentiates them from the rest. The aim is to get closer to consumers and make them feel part of the business. On the other hand, the consumption of processed meats in Ecuador has grown by more than 14% in recent years with a production of around 30 million per year. This is a result of the fact that consumers are still highly familiar with this type of product in their daily lives. Todo para pizzas is a business that has a history of more than 5 years in the distribution business of products necessary for the production of fast food and other items. However, it does not have the necessary strategies to improve its sales, so the possibility of applying 4 marketing strategies is proposed, including the opening of a new branch in which the other three will be applied which are digital marketing, delivery service and referral marketing. Furthermore, when the respective financial analysis was carried out, a growth in sales was demonstrated from year 3 onwards, but the business was profitable from the first year.