Estudio sobre gestión del talento humano. Propuesta de una estrategia para la atracción y retención de empleados en una empresa del sector de consultoría legal y tributaria de la ciudad de Guayaquil.

Abstract

The present degree work consists of the study of human talent management. Proposal of a strategy for the attraction and retention of employees in a company in the legal and tax consulting sector of the city of Guayaquil, it refers to the theoretical-methodological bases of the management and administration of human talent, elements that currently form an important role in the operation of an organization and that must be taken into account as strategies for the attraction and retention of potential talents in a competitive market. The constant changes and demands have made the attraction and retention of talent a challenge in organizations, in the face of this challenge, new axes in business action must be included in the management of human talent. The objectives set out in the research were to study the theoretical and methodological foundations of human talent management in order to identify which are the most determining factors to attract and retain talent, identify characteristics of the current management of human talent carried out by the company under study, to attract and retain talent in order to design appropriate strategies that allow to be more attractive to the organization and design a proposal that allow the company under study to enhance its management to attract and retain the human talent necessary for the achievement of its organizational goals. As a general result, it was obtained that a set of actions that respond to the strategies obtained must be implemented.