Impacto en las ventas del sector hotelero a causa de la pandemia del Covid-19 en la ciudad de Guayaquil. Caso de estudio.

Abstract

Through the following research work, it focused on analyzing the consequences produced in the sales of the hotel sector by the pandemic in the year 2020 in the city of Guayaquil. Therefore, it was established as a methodology based on documentary review techniques that allow the identification and search of information in the main databases, the interview carried out with representatives of hotels in the area and a survey carried out on a selected sample in the city. of Guayaquil with 12 questions that allow to know the tendency of trips and stay. Finally, with the data collected, a series of commercial strategies are proposed that seek to promote the image of the hotels and the responsiveness such as trust so that tourists feel that they are important, and the level of reservations increases gradually in accordance with measures implemented at local and national level.