Plan de Comercialización de nueva línea de mobiliario infantil de la empresa AMHA HOME para el año 2022.

Abstract

Amha Home is a company that manufactures and sells furniture for the home, so this business plan was carried out with the aim of expanding the product portfolio for the children's segment, through an exhaustive investigation of the existing competition and the target group to whom these products are directed, in order to increase the profitability of the company. The CEO, Ana María Hanze de Doumet, considers that the arrival of a baby is a blessing and a great joy for the home. For this business plan, three main children's furniture products will be marketed: a cot, a bed, a rocking chair, and a baby changing table. with a very delicate French style, that is why Amha Home has created an alliance with Vero Carbo who is an expert in children's fashion to create a newborn kit that has a bed protector, bib, bath towel, pillow, gas pump, wipes with an exclusive and personalized design giving a plus to the new children's collection, this collection is made for a niche market of current and new clients for Amha Home. The methodology for this research consists of a sample of surveys carried out on a select group of the company's database, so that it was possible to know the preferences of the client in the Samborondón sector