Plan de Negocio para la implementación de la estrategia de integración hacia adelante para la empresa Casa Andaluz.

Abstract

This Business Plan seeks to determine the possibilities of expansion for Casa Andaluz, within Ecuadorian territory, specifically in the city of Quevedo, province of Los Ríos, by the year 2022, with its furniture products for the home and also for commercial areas. In addition, furniture repair services and interior decoration advice are included. For this investigation, the simple random sample method was established, due to the size of the population, a sample of a total of 368 surveys was taken. The surveys were conducted and tabulated online through the Google Drive Forms tool. The questions used in the survey are closed format (form). The conclusion of this Business Plan will conclude that the possibilities to execute the implementation of a new sales and exhibition site for Casa Andaluz are favorable. Which is supported by the favorable result shown by the VAN and IRR indicators. These results guarantee that the Business Plan was developed correctly and applied to the needs of the client in question. In addition, it is projected that the implementation of this Business Plan not only contributes to the local economy of Canton Quevedo, but is also compatible with the environment.