Propuesta de estrategia de comercialización de los productos de “Comercial Joselito” en el cantón Baba, provincia de Los Ríos.

Abstract

The main objective of the proposal is to develop marketing strategies for Comercial Joselito's products. To achieve this objective in chapter one we proceeded to carry out an investigation of the theoretical bases that support the work. In chapter three, we proceeded to develop market research aimed at current and potential customers, the type of research design was exploratory and descriptive, where a survey was implemented as the main data collection instrument where aspects such as age, gender, tastes, preferences and purchase frequency. Subsequently, chapter four was elaborated where the respective Marketing Plan for the organization was structured, to finally evaluate the viability of the project through financial analysis, information that you will find in chapter five. Subsequently, chapter four was elaborated where the respective Marketing Plan for the organization was structured, to finally evaluate the viability of the project through financial analysis, information that you will find in chapter five, whose main result is that the company obtains $6, 95 for every dollar spent on marketing.