Análisis de las principales tendencias hoteleras de categoría de lujo. Propuesta de estrategias de promoción para el sector hotelero de Guayaquil.

Abstract

The omnipresence of mobile devices in the hotel industry is evident and is even considered as a trend of cutting-edge services to improve the quality of the service offered to the guest; Some examples such as room or check-in tools, the use of artificial intelligence and self-service kiosks even help promote the sustainability of this type of business in the tourism industry. These trends mentioned have experienced an acceleration in their implementation in hotels due to the Covid-19 pandemic worldwide and in this way generate a benefit with the use of technologies and innovations and in this way satisfy which benefit in use. of technology and innovations that can be implemented in hotels to meet the needs of guests. However, each hotel has different categories, different targets; so the trends used in two-star hotels are not going to be the same for five-star hotels or better known as luxury hotels. Luxury is an industry, it is sold to people who want to live new experiences, but not pay for a service. Additionally, luxury is not always considered technological, luxury can be represented in various ways, for example: in caring for the environment with systems, providing connectivity experiences or work in modern infrastructures, magical or unique views of a destination. In the investigation will be known the trends that are applied in international hotels and what trends are found in luxury hotels in the city of Guayaquil. With this, a comparison will be made to know which of these trends could be applied in the luxury hotel industry of the city and with them consider promotion strategies for luxury hotels.