Plan de reactivación del sector turístico en la parroquia Huigra, provincia de Chimborazo.

Abstract

In Ecuador, tourism is conceived as one of the most important industries of the domestic economy, it is considered a means of subsistence, prosperity and opportunities for Ecuadorians. However, in 2019 the world situation showed signs of economic, social and environmental deficiencies, which seriously affected world and national tourism, with an evident decrease in the entry of foreigners into Ecuadorian territory. Later, during the development of the investigation, one of the worst health crises in the world occurred, which unleashed a pandemic due to the presence of a lethal virus called Covid-19, which is a new class of coronavirus. The seriousness of these events forced governments to decree the closure of border areas, the prohibition of entry of foreigners, internal mobility measures, capacity restrictions for public and private establishments and; consequently, the paralysis of tourist activity. The aforementioned events seriously impacted the flow of national and foreign tourists who arrived in the rural parish of Huigra. Thus, the year 2020 and 2021 are conceived as periods of contraction and negative impact on the tourism sector at the national level. The year 2022 is seen as a year of economic reactivation, with the passing of the months the restrictions applied during the pandemic will be eliminated, which justifies the need to propose a Reactivation Plan for the tourism sector in the rural parish of Huigra, province of Chimborazo. During the investigation, a diagnosis of the tourism system was carried out and it was concluded that it is not in operation and that it is necessary to apply the recommended tourism reactivation plan, which integrates strategies in the fundamental axes for the proper functioning of tourism activity in the region. rural parish such as the recommended strategies for the factors of the Governing Body, Geographic Space available for tourism, tourism market operators, providers of tourism products and services and; finally, the existing real and potential demand.