Factibilidad de un centro de distribución internacional en el mercado de la Unión Europea para la producción bananera ecuatoriana.

Abstract

This study is intended to inform anyone who is interested in knowing the feasibility of an international distribution center in the European Union market for Ecuadorian banana production through an international alliance. The methodology applied in the research is of an exploratory type, with a mixed approach where the issues to be addressed are based on determining the capacity of the distribution center, identifying the potential demand in a country of the European Union, in this case Germany, for develop the proposal to implement an alliance with a robust distribution center that considers the operations to store and distribute the amount of demand for Ecuadorian bananas to the German market. As research techniques, the semi-structured interview with the executive director of the Association of Ecuadorian banana exporters and the administrative technical analysis that will be carried out in the study will be supported. It is concluded that the European Union is an attractive market, with a growth potential in the demand for Ecuadorian bananas, due to its care from production and excellent quality. Having an alliance with a distribution center in Germany will allow optimizing the distribution of the product in terms of time, quality, and cost, which will be of great benefit to exporters.