Plan de intervención turística para la parroquia Tachina en el cantón y provincia de Esmeraldas-Ecuador.

Abstract

The present Titling study was based on the Creation of a sustainable tourism reactivation project due to the Covid-19 "pandemic" in the parish of Tachina canton and province of Esmeraldas Ecuador, the same one whose main objective was to design a strategic plan for the reactivation tourist of the Tachina parish. This study is carried out in order to contribute positively to the tourist reactivation of the Tachina parish and therefore in the improvement of the quality of life of its inhabitants, since as a result of the pandemic (COVID 19). The deductive, descriptive and field method was applied, with a mixed approach, non-experimental design, the techniques applied were the tourist characterization sheet and the survey, with their respective instruments that was the questionnaire, where it was obtained as results For the most part, 53% of those surveyed have visited the Tachina parish from 2 to 4 times a year, their length of stay is from 1 to 4 days, 32% visit the Tachina parish for vacations, the people surveyed 35% visit the Tachina boardwalk. This work concluded considering that: The Tachina parish is considered a tourist place, but in passing, the Malecon is visited primarily in the afternoon, where families and friends sit down to talk. The Tachina Parish GAD recognizes that it is an attractive place for tourists and visitors but that it is necessary to carry out a real publicity of the parish so that it is frequently visited by tourists.