Viabilidad de aplicación de una plataforma de capacitación Fintech dirigida a inversionistas locales.

Abstract

The objective of this research is to determine the feasibility of applying a Fintech investment platform in Ecuador, specifically in the city of Guayaquil. For the present work, the epistemological position that was used is based on scientific knowledge, in this case theoretical foundations of finance, among others. In addition, the application of the socio-critical stance was also important as the project is built on the need of the community to improve its finances and obtain help in terms of investment. The inductive method was applied due to the need to know the premises, assumptions or motivations of the community to invest. The investigation used a quantitative approach in which the survey was the main source of information to know the booming target market, where it is known that the population has information about finances but does not have the necessary tools and training to make use of it.