Estrategia de promoción para el proyecto de turismo comunitario Iluku Limoncocha en el cantón Shushufindi, provincia de Sucumbíos.

Abstract

The present investigation is about the application of promotion strategies for the Iluku Limoncocha Community Tourism project in the Shushufindi canton, province of Sucumbíos whose purpose is to develop a tourism promotion and dissemination plan to enhance community tourism through the use of digital media. . The methodology applied was deductive and exploratory, the approach was quantitative, the technique for collecting information is the survey which was applied to 382 people. The results obtained in the field research were 50% with men, the average age is from 18 to 34 years, 71% obtained information from the social network Facebook, 99.3% would return to the tourist center, 81.8% taste for traditional food, the rating obtained for the service provided is 61.4%. Finally, it is concluded that advertising and promotion on social network pages attract public and enhance Iluku Limoncocha community tourism in the Shushufindi canton, therefore it is essential that the promotion plan be applied so that it has the desired reception at the national and international level.