Diseño de producto de ecoturismo para la comunidad de Palmar, provincia de Santa Elena.

Abstract

In this project degree a product design of ecotourism was carried out for Palmar community, in Santa Elena Province, which consolidates a tourist offer and creates an economic dynamic based on the elements of the tourism system. As a first point, an investigation was made within the theoretical, referential, conceptual, and legal framework to support appropriately this process. Secondly, in the chapter two of this research a diagnosis of the study area and its zone of influence has been made through the applied observation sheet, where the relevant aspects of the area were known, and within the main results it was possible to show that Palmar community has tourist attractions to offer ecotourism. Within the third chapter, market research was conducted and it was found that tourists prefer sun and beach as well as ecotourism, they like to visit the province with their families on weekends, in small groups, mostly female students and professionals between the ages of 16 and 37. These data were obtained through the accurate research instruments to obtain results, using quantitative and qualitative tools of the survey applied, the sample studied, in addition to the interviews that determined the broad interest of tourists to visit Palmar community and carry out ecotourism. Finally, within the fourth chapter, two tour packages were developed: Full Day and Two-Day based on the research developed throughout the degree process.