Vínculo propietario-mascota y su relación con el nivel de satisfacción de los servicios veterinarios en los cantones de Guayaquil y Samborondón.

Abstract

The veterinary doctor-client interaction is one of the most important aspects when offering or giving a service, since through interactions a bond will be created, which will allow giving a more personalized attention from certain attitudes of the customer. The objective of this research will be to evaluate the interaction of customer satisfaction of the veterinary services in the cantons of Guayaquil and Samborondón. As well as to determine the level of owner-pet (customer) interaction, anthropomorphism, perceived emotional closeness, perceived costs and willingness adaptation of owners with their pets through 3 questionnaires: "General satisfaction level of pet owners about the clinic"; "Level of the human-pet relationship" and "Scale of pet behavior". There were 209 respondents obtained, through statistics the validity and reliability of the instruments were verified, the hypothesis test (Chi square) and the correlation of the variables (age, gender, children, type of pet, marital status and veterinary sector) were performed with different instruments through the statistical program Statgraphics18. The information and results of this research are expected to be useful to veterinarians and students of veterinary medicine.