Análisis del comportamiento de compra de materiales eléctricos en la ciudad de Guayaquil.

Abstract

Although the rapid progress of the global economy and technology has advanced human civilization, it has also caused tremendous damage to the global ecological environment. Therefore, human beings are seriously thinking about the environment and its sustainable development. Manufacturing organizations strive to be industry leaders in the products and services they offer. For these organizations to become industry leaders, they must master the requirements of their customers. The purpose of this study was to identify the main factors that affect the purchasing behavior of consumers of electrical products.The influencing factors that were identified in this study include product quality, product characteristics, product cost, reputation brand, advertising and previous experience. Questionnaires were used as a method for data collection.