Diseño de un plan de negocios de la Empresa Café Montubio Gustos y Costumbres para analizar su factibilidad con la implementación de herramientas tecnológicas de comercialización.

Abstract

Guayaquil city is the commercial capital of Ecuador. Nowadays it is considered a leader city in entrepreneurships as: industrial, manufacturing and services. Despite these facts there is shortage innovation in operational processes and technology application in the commercial area. This is the main reason why companies rely on traditional forms of production and sales. Meanwhile this gives the opportunity to generate greater income by implementing reengineering of operations and digital marketing. Therefore, the current degree job aims to innovate investment areas such as the added value of products and services, customer service anddigitization of sales. Based on the arguments exposed before, an investigation was carried out to create new products aligned to the market trend with information obtained from digital media such as social networks. On the other hand, it would facilitate the acquisition of these products through the internet and their orders through virtual platforms of delivery companies fast. Therefore, withthis work, a business plan will be obtained in which the marketing strategies and the use of technologies in the cafeteria operations are defined, as well as a financial analysis that allows evidence of the financial profitability of the execution of this plan.