Incidencia del uso de aplicaciones tecnológicas de realidad aumentada en la promoción de destinos turísticos.

Abstract

The purpose of this project is to establish criteria for the implementation of augmented reality, through a market study for the tourist promotion of the city of Baños. To do this, data collection tools were used, such as surveys made by national and international tourists to find out their acceptance of new technologies. The implementation of new technological tools helps to create new mechanisms of attention to tourists and that through its use allows promoting and boosting both natural and cultural attractions of our country, whether within or outside the Ecuadorian territory. Finally, parameters and criteria are proposed to consider and carry out the implementation of augmented reality in the tourism promotion of the city of Baños de Agua Santa.