Diseño de un producto turístico de cata de cacao para diversificar la oferta turística en la ciudad de Guayaquil, provincia del Guayas.

Abstract

The city of Santiago de Guayaquil has numerous tourist attractions of interest to the different tourists who visit annually. Currently, it is recognized as a MICE destination city (business tourism) due to the high commercial and economic level that is presented, on the other hand, it is important to design new tourism products that encourage tourists to perform new activities that allow them to learn more about their destination. It is for this reason that the design of a cocoa tasting event its proposed as a tourist product which will inform participants about cocoa, its history and importance related to the city of Guayaquil, additionally, it will provide the tasting of different chocolates for visitors to learn to taste by using all their senses. With that being said, a research was conducted in which the market opinion was analyzed and prototypes were developed which resulted in the design of a tourism product based on the preferences and expectations of those people interested in this type of event.