Impacto de los eventos de Mobile Games en la actividad turística.

Abstract

This degree work is structured by four chapters, where the socioeconomic impacts of mobile games events in South America are analyzed and based on this, an action plan is proposed to increase and promote tourism in Ecuador. The first chapter details the theories that are linked to mobile video game events in the tourism sector environment, such as, for example, event tourism, followed by Hall's theoretical model, then the theory of experiential marketing and finally the theory of change. Also, the most well-known terms in the world of videogames are exposed, an exploration and review of tournaments and similar events held in different countries of the world, also a review of the laws and proposals that have been created for the inclusion of the electronic sports in countries such as Brazil and Argentina respectively and finally the methodological framework is detailed where the investigative method of this work is explained in detail. Chapter two refers to the profile of the video player and various mobile video game tournaments and events held in the South American region, including Ecuador. Chapter three categorizes the main areas of impact when holding events in South America, detailing the elements that generate a positive impression on the tourism industry and presents the results of the relevant data from the interviews carried out with the stakeholders involved. Finally, in chapter four the proposal of an action plan is developed, which is made up of nine strategic activities and three additional operations, together with the conclusions and finally the recommendations.