Evolución del mercado de seguros en el Ecuador durante el periodo 2016-2020 y su impacto económico sobre la empresa Gilbert & Boloña.

Abstract

The global insurance industry has been experiencing changes because of a diversification of its services’ portfolio and the impact of the rise in prices in the market since 2017. In Ecuador, the insurance industry has been affected not only by the global context, but also because of eventualities inside its borders, such as the earthquake of April 2016 and the COVID-19 pandemic, which started at the end of 2019 and expanded to the country in the course of 2020. Those events affected the growth rate of the industry inside Ecuador, impacting mainly to the general insurance segment, by losing relevance, because of the new necessities of the population, which focus was to safeguard their health and life. Gilbert & Boloña is one of the players in this market, which positioning has been having a dynamic growth as the industry gained space and penetration in the pockets of Ecuadorians; nevertheless, in this article, the objective was to validate if the firm’s growth behavior was higher than the average growth rate of the industry. In order to accomplish that, it was employed a quantitative methodology with a correlational focus between the variables and the industrial GDP of Ecuador, this approach permitted to identify the finding that these variables have a positive and significative correlation, and that the growth rate of Gilbert & Boloña was higher than the average of the industry, allowing it to growth despite the eventualities faced in the country.