Determinación de los factores clave de éxito para la internacionalización del sector de industria de alimentos en el Ecuador.

Abstract

This research is focused on studying how Ecuadorian companies in the food industry have internationalized, using exports, franchises and production plants in foreign countries as modalities. The purpose of this research is to provide a guide to Ecuadorian companies in the Ecuadorian food industry, seeking to begin their internationalization process. The study raised the situation of Ecuadorian companies in the food industry that have successfully achieved internationalization, the strategies that have helped them, the limitations that have arisen in the process, analysis of the situation before and after the process. Factors that influence internationalization were presented, such as: effort structure, time learning curve, constant innovation, marketing investment in foreign markets. Subsequently, the help guide for Ecuadorian companies seeking internationalization was made, where strategies and recommendations for logistics and international trade are proposed to carry out processes both internal and external to the company. As a result, companies with success in their internationalization have a strong and efficient system in export activities that generate representative income for the company, which, comparing the financial situation before and after internationalization, achieved positive effects on its profitability.