Análisis y reestructuración de la cultura organizacional de Viña San Bartolomeo S.A.

Abstract

The San Bartolomeo Vineyard whose founder is Neptalí Madrid with structure of Sociedad Anónima and founded in 1935, is family owned where traditional methods of wine production of Argentine wineries are used. It is located in Loja near the Catamayo River and currently has three more vineyards within the country. The company has a properly elaborated and fragmented organizational structure, with the problem of not having an area of Human Resources that in any case can add value to the company and help the management of processes of this. In the present case of analysis, the aim is to identify the failures in the conformation of the organizational culture and to be able to reassess the conformation in order to have new strategies that move the company to a better organization, that shareholders do not have to sacrifice profitability in order to obtain revaluation profits but to determine a current culture model that promotes the well-being of everyone within the company and that focuses on the market and how to not only be able to take care of the image but also to the market and consumer.