Youtubers ecuatorianos : el uso del lenguaje y su vínculo con la narrativa audiovisual en torno a tópicos informativos.

Abstract

YouTube content creators who prioritize the use of popular language and combine it with editing techniques to transfer a humorous tone to their material, have a widespread reception among their audience, so that they can represent an economic income for their channels on the digital platform. The objective of the present work is to identify the levels of language used in audiovisual pieces by male youtubers from Guayaquil, in order to know how they involved it around news topics that circulated during 2019 and 2020. By resorting to concepts such as media ecosystem, the theory of accommodation and the levels of language, we sought to understand the internal logic that occurs in their videos, understanding the use of language as a distinctive element. Within the analysis, the forms of editing were also subjected to observation: the post-production resources, who participates with whom and representative metrics of each video. Our main tool used for the research was the content analysis and the semi-structured interview, since with them we were able to identify the elements to be characterized and their interpretation. The most novel result of our study was to know that the internal logic of the video production system prioritizes two types of language, one of them is the standard, characterized by the use of slang, popular and colloquial language, and the other is the substandard, characterized by the use of slang, vulgar language, double meaning and inconclusive language, as well as new ways of communicating news events, prioritizing a humorous perspective so that the audience moves away from extreme concern, according to the interpretations achieved.