La música como instrumento de comunicación masivo en el gobierno de Rafael Correa: “Himno a la Revolución Ciudadana”, 2007; “Cómo será la patria”, 2013; “Ya tenemos presidente”, 2013, “Te vamos a extrañar”, 2017.

Abstract

The objective of this research is to analyze the narrative of the message within the musical proposals of the Rafael Correa government to find out what were the persuasive elements within the communication strategy. For this, the analyzed musical pieces that were used in Ecuador, as propaganda for the government of Rafael Correa, were: "Hymn to the Citizen Revolution, 2008"; "We already have a president, 2013"; "How will the Homeland be, 2013"; and "We are going to miss you, 2017." The applied methodology was a qualitative, non-experimental cross-sectional investigation, with an exploratory and descriptive approach; the data collection techniques applied are bibliographic collection and interviews. Three experts on the subject were interviewed, of which, together with the critical analysis of the lyrics and music of the songs, it was possible to conclude that either the music was adapted or performed in an original way, the insertion of the music in the Rafael Correa's propaganda products was due to the fact that it has a 70% influence on the reception of the receiver, due to the fact that it is translated into images for those who only listen to it. Also, each musical proposal was generated in different contexts and the persuasive elements within the musical proposals of the Rafael Correa government was to include forceful phrases in its lyrics, in a repetitive way and to achieve an identification in the Ecuadorian people who listen to it.