Plataforma de Crowdfunding como alternativa para el financiamiento de emprendimientos juveniles en la ciudad de Guayaquil.

Abstract

Ecuador currently maintains a high rate of total entrepreneurial activity (TEA). According to the Global Entrepreneurship Monitor GEM report (2017), the proportion of this rate that undertakes by opportunity was 57.31% and by necessity 42.33%. Nevertheless, the 99% of the nascent entreprenuership do not generate employment. The present research includes the study of new funding sources for nascent ventures in the city of Guayaquil. Through its development, the qualitative method makes it possible to analyze the existing financing models for small businesses and after carrying out a quantitative analysis, a business model is proposed as an alternative for the elaboration of a collective financing platform that allows the development of new ventures in the city. With the emergence of globalization; the methods of introducing a new product or service to the market, and the way in which they are financed, are much easier. As a result, it was found that there are many factors that benefit the development of a financing platform, as can be seen in the results of the surveys. According to the data obtained, the proposal in question would have a great acceptance within the city since 88% of the entrepreneurs, and 87% of the investors, showed interest and predisposition to use crowdfunding as an alternative method of financing.