Análisis situacional de la empresa Equipeinsu S.A. para incrementar la participación de mercado en el sector de la salud.

Abstract

The health system in Ecuador is regulated by the Ministry of Public Health and, as an organization, establishes the public policies and strategies to be followed to achieve the desired objectives in order to ensure a better quality of life for the population. Consequently, it provides a framework of reference for companies that provide goods and services directly or indirectly related to the health sector are on track with these guidelines; the reason for this research is to carry out a situational assessment of the factors that affect the operation of the company Equipeinsu S. A.'s in order to design a strategic plan to increase market share in the health sector. The results processed by matrix tools of situational diagnosis, show that the company Equipeinsu S.A. does not have the establishment of strategic axes and has a limited portfolio of products to meet the demand of health institutions, which obviously affects organizational management because its contingency is done archaicly and according to the needs of its three main clients, proposing the development of a strategic plan to provide it with guidelines and action plans to improve participation in the health market.