Análisis del uso de la red social tiktok como medio de difusión de contenido audiovisual profesional en Ecuador.

Abstract

This essay aims to analyze the use of TikTok as a means of disseminating professional and commercial audiovisual content. This work also establishes the advantages of broadcasting audiovisual content on social networks, specifically on TikTok, and reach consumers of all ages. In this essay, a professional audiovisual content comparison is made between international and national TikTok pages, describing their content and characteristics, as well as the way in which it reaches users to increase consumption. Among the recommendations generated are the timely segmentation of the audience, the generation of a daily and dynamic audiovisual content, produced by people who meet certain image parameters, generating a real expectation. The high audiovisual consumption, the presence of TikTok as a preferential alternative to traditional media, the need for solid market strategies, and the opportunities that this social network generates to promote a product or service indirectly, are conclusive elements in this essay.