Propuesta para la inclusión de los e-sports en la oferta turística de la ciudad de Guayaquil.

Abstract

The current project is made up of five chapters, which describe the data collection process and the approach of the proposal that encompasses different strategies with the main objective of encouraging tourism through the inclusion of video game competitions in the tourist offer of Guayaquil. The first chapter exposes the theories that are related to the activity of electronic sports in the tourism context, such as the general theory of systems, followed by the tourism system theory, value chain theory of the MICE segment, motivation and recreation theory. Also, a review on cases related to e-sports in different destinations around the world, where the video game industry is very advanced and how it contributes economically while generating tourism will be analyzed. In chapter two the research methodology is carried out with the type of study, research approaches, information gathering techniques, the population and the sample. Chapter three emphasizes the diagnosis of the electronic sports environment, detailing the elements that make up part of the e-sports ecosystem, as well as the analysis of the current situation of this phenomenon in other continents such as Asia, Europe and America. In chapter four, through the collection techniques used such as surveys and interviews, the behavior of the potential market is described, knowing the different preferences and interests of the tourist. The finally chapter is the proposal, which consists of seven strategies and three complementary ones, followed by conclusions and recommendations.