Estudio de mercado para la exportación de vinagre de uvilla hacia Estados Unidos : caso de estudio Biolcom.

Abstract

Ecuador has great growth potential in the export of non-traditional fruits, despite this, exports continue to be maintained with the same lines, that is, the country's export matrix has not evolved despite the years that have passed. It is necessary to increase the value chain of raw materials that are already positioned in the foreign market. Due to this, this research seeks to carry out a market study that allows the export of uvilla vinegar to the United States. If in this way we are going to achieve the change in the productive matrix that we long for, the market study will be developed using the constructivist paradigmatic epistemological position as a basis, since we must first understand how the US market moves and according to that introduce the vinegar of uvilla. Currently there is an exportable supply available for sale to the United States, this is the main country that imports vinegars, therefore, there is an unsatisfied demand that seeks to acquire vinegars. As the United States and Ecuador are trading partners for several years, this has made it possible for us to participate in the Generalized System of Preferences, which helps Ecuadorian exports since it has 0% tariffs.