Plan de exportación de aireadores con efecto Venturi al sector camaronero mexicano.

Abstract

The Venturi effect aerator is an Ecuadorian product designed to improve the oxygenation of shrimp ponds. This research deals with the development of an export plan in which descriptive analytical methodology was applied with a mixed approach, which includes a quantitative and qualitative analysis with a pre-experimental design. Mexico was chosen as part of the preliminary study of this project because it is one of the countries with the highest production of shrimp in Latin America, making it an attractive market to be the destination country for the equipment, Information was extracted from interviews with possible relevant strategic partners where the B2B method would be applied, but, in order to have knowledge of the final consumer, surveys were conducted taking into account the global population of fish farmers, where a representative finite sample of 50,400 fish farmers was taken with a non-probabilistic sampling, it should be noted that all the information gathering was done online due to the Covid-19 pandemic. At the same time, the entire export logistics process was determined, the pre and post-shipment phase of the merchandise, where all costs related to the product and export are also calculated. Mexico is an ideal country for the equipment since it has tariff exemptions, the sector has government support and both distributors and fish farmers showed interest in the product, thanks to which a competitive price could be diagnosed and the net profit expected by the authors based on the estimate of the projected demand could be obtained.