Análisis de las estrategias de responsabilidad social en instituciones públicas en la ciudad de Guayaquil.

Abstract

The purpose of this paper is to analyze the vision of top management and corporate social responsibility in its use, taking as reference the public companies of the city of Guayaquil, in order to generate guidelines that contribute in an integral way to the development of the dynamics social level. The social effect and the learning produced by the members of the organization, consists in responding creatively from their own resources and the possibility of generating new actions, social responsibility consists of a process of growth of the organization, people, the environment and the environment in general, for this it is necessary that public companies conceive a socially responsible management as an initiative subject to the planning, monitoring and evaluation of social campaigns that are executed during the covid-19 pandemic to comply with the social responsibility procedure in all processes seeking alignment with ethical principles, in their implementation.