Análisis de la influencia de las tecnologías digitales en el consumo de servicios de radiodifusión de radio poder en la ciudad de Loja durante el año 2020.

Abstract

The objective of this research is to analyze the influence of digital technologies on the consumption of radio broadcasting services of Radio Poder in the city of Loja during the year 2020. A field study has been carried out, which has a qualitative and quantitative nature, based on the records of Radio Poder, interviews with media professionals have been validated, who have issued their criteria. Today radio is still a powerful medium and there is no other medium capable of broadcasting content with the speed and agility with which it does. However, due to the advancement of digital technologies, this medium has found it necessary to incorporate them in the development of its activities. The supply of content found on digital platforms at the consumer's disposal, have generated changes in the way of consuming broadcasting services today. The challenge for radio is, therefore, to learn to distribute these creative processes that it produces today in new technological devices.