Análisis de las estrategias para la captación de clientes corporativos de la agencia Promolucky S.A en la ciudad de Guayaquil.

Abstract

The present project is an analysis of the strategies of client acquisition for the company Promolucky S.A in the city of Guayaquil, today there is a great advance in the needs of the brands in having that direct contact with the clients through which they make contracts to companies dedicated to the service of BTL and integral marketing, where the company enters the context as part of its problem, in the third chapter of the project a market research was carried out based on exploratory-descriptive, qualitative tools were chosen as interview and quantitative which is the survey, in order to define the population, demographic and geographic variables were taken into account, giving as a result of a finite application profile and applying the number of 375 surveys, as relevant findings within the corporate market, there are 2 companies leading in the consumer mind Strategies and marketing and Promogaza, by which a question was applied where it demonstrates the needs of consumers, this led to the development of the technology-related innovation strategy and the reinforcement of the sales team to make the new strategies effective in attracting new customers at the enterprise level. Keywords: