El proceso de cambio organizacional en Glamour S.A.

Abstract

Glamour S.A. is an organization dedicated to the marketing of beauty and aesthetic products and services located in the city of Guayaquil. The procedure used in this case analysis consisted of a study and diagnosis of the current situation of the company where it was possible to identify different factors that are generating discomfort, not only in the employees, but also at the level of organizational procedures. The objective of this study is to contribute to the development of the organization to implement and improve internal processes, such as: define the organizational culture, design an induction program, establish internal communication channels, and build a training plan. Therefore, these strategies mentioned above will contribute to the survival and growth of Glamour SA; achieving the desired goal, which is to position itself as the number one company in sales of beauty products and services nationwide.