Análisis de factibilidad para una empresa comercializadora de fuentes visuales holográficas en 3D para la ciudad de Guayaquil.

Abstract

The general objective of the research was to analyze the feasibility for a commercial company of holographic visual sources in 3D for the city of Guayaquil. The methodology had a mixed approach, non-experimental design and exploratory scope, cross-sectional and deductive method; In addition, surveys and interviews were applied. Among the most relevant results, it was possible to establish that companies do not know 3D holographic sources, but in relation to the type of advertising they currently carry out, they are willing to innovate by renting these devices twice a month and with a price to pay of $ 25 - $ 50. Consequently, as a proposal, the creation of a company made up of a workforce of five collaborators and one external employee was determined; the product will be imported from China. Its implementation requires an initial investment of $ 112,920.1; Where, 60% will be financed under the contributions of the partners and the remaining percentage, through a loan with an interest rate of 11.83% for a term of five years. The feasibility of the project was determined through an IRR of 21% and a NPV of $ 49,392.0.