Propuesta para el desarrollo de una plataforma digital que simule un vestidor virtual en la ciudad de Guayaquil.

Abstract

The present degree project has as objective to develop an application that simulates a virtual dressing room in the city of Guayaquil, a market research was carried out, in which the financial part, general objectives and specific objectives were developed, as a result the price that the users must cancel at the time of subscribing in the application was obtained. Likewise, with the investigation of the industry, promotion strategies and marketing mix, it was determined that this project is effectively feasible and the clients at the time of renting the platform must fulfill an elaborate contract. Because it is a technological and innovative proposal that will help companies and entrepreneurships to generate income, not only in the city of Guayaquil - Ecuador, but internationally. Likewise, in the process of development of the platform to be carried out in the north of the city of Guayaquil, contingency plans were carried out in the political or technological factor.