Importancia del marketing personal en redes sociales como herramienta empresarial.

Abstract

Nowadays, particularly through the development of the Internet, the use of social media has become customary and expected. This resource if of significant importance to generate information and to appropriately establish and maintain a link with society. For this reason, personal image management through social media has become a crucial strategy for the achievement of personal and commercial objectives. A personal brand is used in various fashions for business development, brand or product promotion, concept generation for society, or media influence, having as a basis the fact that social media are the most powerful contemporary tools. With this regard, and through meta-analysis, this research carried out a pertinent literature review on the topic. 120 journal articles were processed, from which 30 articles because of their subjection to the inclusion and exclusion of the study. The findings of the study evince that personal marketing is a valuable tool that allows individuals to promote their abilities and behavior, as a brand. To be successful in this endeavor, each individual ought to carry out a personal analysis to identify his strengths and weaknesses, in order to highlight the former and overcome the latter. Likewise, personal image should be groomed, and the individual should establish and maintain adequate means of communication with the audience. All of this ought to facilitate the creation of a trust bond that maintains coherence between discourse and product.