Análisis del impacto que han tenido las redes sociales sobre la popularidad de DV Television DVTV S.A.entre las audiencias en la ciudad de Daule en el año 2019.

Abstract

The purpose of this document is to go beyond the lists of benefits and disadvantages of social media technologies and analyze the measurable impact on the performance of the business process through audience participation. This research is based on how social and digital networks have affected the way in which DV TELEVISION DVTV SA has gained popularity, and based on this, propose a continuation and improvement of the strategy, through the PESTA, Porter and 7P analysis of the marketing. Finally, we conclude that the popularity has increased significantly. The content of the channel, added to an investment in the marketing area, has led to more rating points being obtained in favor.