Efecto del auge de las Fintech en el sector financiero en Ecuador.

Abstract

The purpose of this research is to analyze the effect generated by the use of Fintech within the Ecuadorian financial sector, taking into account that its execution is carried out through the development that technology today provides to the joint work within companies of several financial and operational areas. First, the present research has been carried out to determine and establish the current situation of the Ecuadorian financial system, its structure, needs and resource allocation; also, the evolution of Fintech, its operation, characteristics and classification are established, considering the legal part, the regulatory agents contrasted with the markets that do use them. On the other hand, it was carried out a survey of 384 people between the ages of 18 and 60 years which helped us to find out what the consumers' perception of the bank is, their satisfaction with the products and services it offers. To conclude, the analysis of results made through the Ishikawa diagram, pestel analysis, the FODA matrix and the strategic plan were carried out in order to provide a viable proposal to support the change. Through the aforementioned analyses it was possible to establish that despite the little financial education and insufficient knowledge of the Fintech industry, users are willing to change in terms of traditional financial services and products and financial institutions although they have great challenges, must continue to evolve to meet the new needs of the population.