Plan de comercialización para la Eco-Hostería Cauchiche en la Isla Puná.

Abstract

The degree work presents a Marketing Plan to promote the visit of families to the Eco - Hostería Cauchiche on Puná Island, the objective of which is to design a marketing plan, aimed at responding to the category of visit from an ecotourism perspective and agrotourism. The project consists of IV chapters, in the first chapter the proposals of the objectives were elaborated, in the second chapter the situational analysis of the company was carried out, whose investigative approach is based on the deductive method, through a mixed methodology, the type of sampling used was probabilistic, using methods such as: the survey and the interview with procedures based on a percentage calculation, a SWOT analysis was carried out: which determined the main inconsistencies that occur in the company, such as: the lack of a plan marketing so that tourists know about this site and are motivated to visit it, due to the benefits it offers. The third chapter describes the analysis of the instruments and the results. In the fourth chapter the proposal of the marketing plan based on 3 stages that the author calls OCE: Organization, Creation, Evaluation, whose main goal is to motivate tourists and especially families to visit the place, meet their expectations and get satisfaction and reliability. Finally, a financial analysis is carried out on the Marketing Plan whose approximate economic amount is $ 29,050.00 to carry out its execution.