Diseño del contenido de una guía digital para los Millenials de la ciudad de Guayaquil a partir del análisis de la influencia de las redes sociales en la elección de destinos turísticos.

Abstract

Guayaquil is one of the main cities in the country, and a business center as a port city, in recent years the city has grown in the tourism field with new market trends, one of them is the millenial segment that have revolutionized the industry of national tourism and outside the country. The purpose of the degree project is to carry out a digital tourist guide for millenials in the city of Guayaquil, since the digital guide will have the necessary focus for this specific market segment with all the information related to what it has to do with the main places and various entertainment activities that the city offers based on new consumer trends. The tools to be used will be the main social media facebook, instagram and whatsApp and the creation of a digital guide of the city of Guayaquil, to carry it out, data collection instruments such as interviews with three qualified persons and surveys of the target segment were used. with control questions, for which the approach was mixed, and the applied methodology is descriptive, according to the results of the surveys and the information collected, it was determined that there is no tourist guide according to the needs of the millenials, so It is therefore proposed to adopt a model of a digital tourist guide that is focused on promoting tourism in the city based on the tastes and needs of millenials in the city of Guayaquil.