Análisis de las preferencias del mercado guayaquileño para la generación de una oferta basada en deportes a motor en la ciudad de Guayaquil.

Abstract

The purpose of this study is to be able to analyze the different preferences of the Guayaquil market regarding motor sporting events so that it can be of help to private or governmental entities. With the help of investigative data collection, it was found that events of this nature currently exist in Ecuador, thanks to this the present investigative work is addressed in order to be able to host this type of events in the city of Guayaquil. This project's methodology is a descriptive exploratory research which had the help of tools such as surveys and the focus group, which reached 108 people in the sampling. Thanks to the investigative work, it is concluded that through this work it is possible to get an idea of how the tourist offer is currently with respect to motor sports and from that to generate interest in private or governmental entities for the creation of a tourist product final.